It's true that one of the reasons for owning a Breton shirt is to watch it grow softer and more faded over its lifetime. It takes on more personality and becomes part of you. Our shirts are designed not to disintegrate just at the point they are beginning to feel good.  In fact, we can guarantee the Breton Rose will still be in your wardrobe when your other favourite shirts have retired to cotton heaven. Not 50 shades of pink, just one and created in superior soft 100% unbleached 220 gsm cotton.