French Chic: How to Do It Well


Ahh, the French do fashion very, very well. They really do. Jaunty berets, a slick of make-up and a simple, parred back look…it all makes for a completely effortless aesthetic, doesn’t it?

So, just how do you adopt a spot of chic for yourself? We’re sharing our top tips here on the Breton Shirt Company blog today. Read on…

Develop a Signature Look

French ladies do things their own way. You won’t see them following trends and they certainly don’t wear too many bold prints or large designer logos. Instead, theirs is a look that’s completely understated. Think a simple striped shirt paired with a pair of wide-legged trousers. Or a classic pair of jeans with a crisp, white shirt.

Invest in a Trench Coat

Every stylish lady should own a trench coat – and the best you can afford. Whether you opt for a black one or a traditional beige mac, you’ll be glad you made the purchase. It’ll work with just about any outfit, dressing up a casual striped shirt and pair of jeans. Plus, it’s super easy to throw on over anything.

Ideal for that transition into summer – when you don’t want to go without a coat, but a cardigan isn’t enough – a good-quality mac will see you through the season with ease.

Choose Well Fitting Garments

The French believe in a good, capsule wardrobe, which contains key pieces you can wear year-round. When clothes shopping, remember that adage: ‘buy cheap, buy twice’. Splash out on some key pieces that will last and last and you’ll find they’ll breathe new life into older garments.

Try a Neutral Colour Palette

You won’t see many French women wearing garish colours or prints. Instead, opt for colours like camel, beige, tan and grey for a stylish and simple look. If you add a few well-fitting garments to your wardrobe in a similar colour palette, you’ll find you can easily mix and match outfits to create a different look each day of the week – or month.

Go for Gorgeous ‘Bed Head’ Hair

Brigitte Bardot did French chic perfectly well, with her infamous half-up, half-down beehive. It wasn’t so structured that it was too formal-looking. Instead, it offers a strikingly feminine look that can be worn any day of the week.

French women don’t tend to over-style their hair, so why not take a leaf out of their book with an unstructured hair do?

Don’t Forget the Beret

If you want to go all-out, make sure you grab a beret. A bright red one at a jaunty angle will look perfect with our original Breton shirt. Team with some flared jeans or some black linen, wide-legged trousers and you have yourself the perfect daytime look for spring.

Try a Tuxedo for Evening Wear

Yes, really. Opt for a menswear style tuxedo jacket or suit and pair with something ultra-feminine for a chic take on going out clobber.

Will you be trying a fabulously French look for yourself? Let us know!

Until next time…